A Look Inside Cherokee Street's Bespoke

Cherokee Street's Bespoke focuses on a type of fashion that's no longer offered anywhere but the most expensive European ateliers: custom-made clothing. When customers come into the shop, they can peruse the basic shapes and patterns on offer, and Bespoke will tailor them to their fit, up to size 20. “There are people everywhere who have no ability to walk into a store and buy something that fits and looks good. Very few people are fit model size,” says co-owner Dorothy Jones. Unlike at a regular tailor, however, customers can then take on the role of designer: adding a collar, sleeves, a neckline — whatever they’d like. “We’re not designers. We’re engineers. We make good shapes and our customers are designers,” says co-owner Mark Nevelow. Step inside Bespoke's storefront/workshop to see what they're working on -- and then stop by Friday beginning at 6 p.m. as the shop celebrates the debut of a new line from Jones and embroiderist Victoria Cates. Photos by Kelly Glueck and Emily Higginbotham. See the full story here.

Cherokee Street's Bespoke Couture focuses on a type of fashion that's no longer offered anywhere but the most expensive European ateliers: custom-made clothing. When customers come into the shop, they can peruse the basic shapes and patterns on offer, and Bespoke will tailor them to their fit, up to size 20. “There are people everywhere who have no ability to walk into a store and buy something that fits and looks good. Very few people are fit model size,” says co-owner Dorothy Jones.

Unlike at a regular tailor, however, customers can then take on the role of designer: adding a collar, sleeves, a neckline — whatever they’d like. “We’re not designers. We’re engineers. We make good shapes and our customers are designers,” says co-owner Mark Nevelow.

Step inside Bespoke's storefront/workshop to see what they're working on -- and then join them this Friday for a party to debut Jones' new line with Victoria Cates.

Photos by Kelly Glueck and Emily Higginbotham. See the full story here.

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Victoria Cates at work on her embroidery. Photo by Kelly Glueck
Victoria Cates at work on her embroidery.

Photo by Kelly Glueck
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A close-up of Cates' handiwork. Photo by Kelly Glueck
A close-up of Cates' handiwork.

Photo by Kelly Glueck
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The pieces in Jones' and Cates' new line, debuting Friday, incorporate an embroidered piece inspired by their theme: vibrant beadings of sea slugs, a coral reef formation and whatever other creatures Jones and Cates imagine crawling around in the ocean's depths. Photo by Kelly Glueck
The pieces in Jones' and Cates' new line, debuting Friday, incorporate an embroidered piece inspired by their theme: vibrant beadings of sea slugs, a coral reef formation and whatever other creatures Jones and Cates imagine crawling around in the ocean's depths.

Photo by Kelly Glueck
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On one dress, the pleats are fixed with beaded buttons, each fashioned with a colorful sequence.  Photo by Emily Higginbotham
On one dress, the pleats are fixed with beaded buttons, each fashioned with a colorful sequence.

Photo by Emily Higginbotham
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Shop co-owner Dorothy Jones pins a dress. Photo by Kelly Glueck
Shop co-owner Dorothy Jones pins a dress.

Photo by Kelly Glueck
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A colorful row of Bespoke dresses. Photo by Kelly Glueck
A colorful row of Bespoke dresses.

Photo by Kelly Glueck
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The workshop shares space with the shop's storefront on Cherokee Street. Photo by Emily Higginbotham
The workshop shares space with the shop's storefront on Cherokee Street.

Photo by Emily Higginbotham
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When Cates, 30, met Jones, “We sort of just geeked out over everything," she says. Photo by Emily Higginbotham
When Cates, 30, met Jones, “We sort of just geeked out over everything," she says.

Photo by Emily Higginbotham
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A closeup of Cates' handiwork in progress. Photo by Kelly Glueck
A closeup of Cates' handiwork in progress.

Photo by Kelly Glueck
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Clothing for sale at the shop includes both day and evening wear. Photo by Emily Higginbotham
Clothing for sale at the shop includes both day and evening wear.

Photo by Emily Higginbotham
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“There are people everywhere who have no ability to walk into a store and buy something that fits and looks good. Very few people are fit model size,” Jones says. Photo by Kelly Glueck
“There are people everywhere who have no ability to walk into a store and buy something that fits and looks good. Very few people are fit model size,” Jones says.

Photo by Kelly Glueck
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Jones is grateful to be pursuing her dream. St. Louis "is such an easy town to take a chance in," she says. Photo by Emily Higginbotham
Jones is grateful to be pursuing her dream. St. Louis "is such an easy town to take a chance in," she says.

Photo by Emily Higginbotham
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