Camilla Araujo is trying again. The 24-year-old YouTuber, entrepreneur, and former OnlyFans creator is launching “Plot Twist,” a weekly interview podcast with guests from pop culture and beyond. As excited as she is for this new pivot, it’s been a rough year for her, with a course launch that didn’t go as planned and a cringe-worthy moment on Howie Mandel’s podcast.

“Plot Twist” will premiere on Araujo’s YouTube channel, which has more than 9.3 million subscribers, and will also be available on major podcast platforms. Clips will go out on her social channels, where she has accumulated more than 27 million followers across her platforms. Each episode will feature celebrities, entrepreneurs, and cultural figures talking about pivotal moments, unexpected challenges, and personal decisions that shaped their careers. The point of the podcast? Nobody should be defined by one label. “There is always so much more to who someone is than what you see online,” Araujo said in her announcement. “That’s why I created ‘Plot Twist’: to get in there and have real conversations that go beyond the clickbait and the headlines.” She says she’ll focus on why “getting out of the box is the actual key to creative and financial freedom.” Recording is expected to begin before the end of 2026, though a premiere date hasn’t been set.

The podcast is the latest in a series of pivots for Araujo. Born in Raleigh, North Carolina, to Brazilian immigrant parents, Araujo first rose to prominence in 2021 through MrBeast’s record-breaking “Squid Game” recreation. That same year, she joined OnlyFans, and she later wrote in a social media post that she earned more than $11.5 million from the platform in 2025, though that figure hasn’t been independently verified. In January 2026, she announced she was leaving OnlyFans to launch Becoming Her, a paid social media mentorship course promising to reveal the “viral content formula” she used. 

The Becoming Her launch didn’t go smoothly, and she’s been open about it. On a recent episode of her podcast with Julia Filippo, Araujo said that in the months leading up to it she was “really ill” from anxiety, even as she was excited. “Obviously, launch did not go as expected,” she said, adding, “but we keep going.” She said internet backlash can be demotivating, and described the course as “the most fun, rewarding thing I’ve ever done.” She cited, without independent verification, a 19-year-old member who made her first roughly $3,000 in a week. And she pushed back on the idea that she’s turned against OnlyFans creators. “That’s not it at all,” she said, framing her move as a personal one. “It wasn’t my passion. It was just comfortability.”

Her appearance on “Howie Mandel Does Stuff,” which Mandel cohosts with his daughter Jackelyn Shultz, was another stumble for the creator this year. It seems that Araujo challenged Mandel to a “mog off,” telling him to “smolder” for the camera, and he misread the slang. When she mentioned recording a podcast with Ari Kytsya and Yung Gravy in the same studio that Harry Jowsey uses for “Boyfriend Material,” Mandel interrupted and raised his voice at her team, saying her publicist had told her not to bring up the Bop House influencer collective. Araujo, who left Bop House in 2025, replied that no one she’d named belonged to it, and Shultz agreed with her. “Sweetie, before you embarrass yourself any further,” Araujo told him, before the conversation moved on. 

Given how 2026 has gone for Araujo, it’s clear where she got the inspiration for her show. She has moved from OnlyFans to a mentorship course to podcast hosting, and each step has brought more public scrutiny. “Plot Twist” gives her a way to tell that story through other people’s turning points. It doesn’t hurt that she has a studio team and production company behind her this time.

For creators in the OnlyFans economy, her path is a familiar one: build a community (and earn real money) on the platform, then turn the audience into something else. Teddy Bryce moved into fashion, while other creators have tried to pivot into television. Araujo’s podcast follows that pattern. The difference is that Araujo is selling the experience of leaving, both as a course and as a conversation. Whether audiences who followed her for one thing will tune in for another is the real test.