The marketplace you choose moves your final number more than the price you set does. Here’s where the smart money buys and sells online businesses in 2026.
Selling an online business is a lot like selling a house. Location decides the price. List a strong asset in the wrong marketplace, and it sits, or it sells for a discount you never needed to take.
The buyers are not spread evenly across the internet. SaaS money clusters in one place, ecommerce money in another, and adult money somewhere the mainstream platforms cannot reach. Put your asset in a room full of the right buyers, and the deal closes faster and for a higher price.
I’ve spent two decades buying and selling these businesses. Below are the five places I actually trust, and the exact kind of deal each one wins.
How to Buy an Online Business
| Marketplace | Best For | Typical Price | Model | Headline Fee |
| Flippa | Content sites, blogs, starter sites | $1K to low six figures | Self-service marketplace | List from ~$29, plus 3% to 10% on sale |
| TrustMRR | Small and micro-SaaS | Under $100K | Verified-revenue marketplace | Low flat platform fee |
| Acquire.com | Scaling SaaS and startups | $100K to several million | Curated marketplace | Free for sellers; buyers pay monthly |
| Quiet Light | E-commerce and Amazon FBA | $250K to $25M+ | Full-service brokerage | Tiered, 10% down to 3% |
| Adult Site Broker | Adult sites and businesses | $50K to several million | Specialist brokerage | Tiered by deal size |
1. Flippa
Best for: Content Sites, e-Commerce, and Starter Sites
Flippa has been running since 2009, and nothing else comes close in terms of raw size. The platform claims more than 1.5 million registered buyers and over 10,000 live listings on any given day. Total deal volume has passed half a billion dollars.
Treat Flippa like a busy flea market, because that is what it is. Run an auction or set a fixed price. Listing packages start at around $29, and the success fee is roughly 3% to 10% when you sell.
The open model is both the draw and the danger. Anyone can list, so quality swings from excellent to garbage, and the buyer carries the due diligence load.
For a content site or a starter project, the reach still wins as Flippa is the first place I point a first-time seller.
2. TrustMRR
Best for Small and Micro-SaaS
TrustMRR is young, and it kills the most annoying problem in small SaaS deals. Marc Lou built it solo, with no investors. The whole pitch is verified revenue.
You connect Stripe, LemonSqueezy, or Polar, and the platform reads your real MRR through a live link. No screenshots, no padded numbers. Anyone who has tried to buy a tiny SaaS knows why that matters.
The verification is the true innovation, and the rest of the market should follow suit. The platform aims at sub-$100K deals that a full brokerage would never touch. Pricing something fairly and a few offers within two days is normal. Fees stay low on purpose.
You will not get a hand to hold here. Nobody runs your negotiation or your diligence. For a fast, clean micro-SaaS exit, though, the numbers do the talking. Plenty of sellers list here and on one other site at once, just to borrow credibility.
3. Acquire.com
Best for Scaling SaaS and Startups
You might still know it as MicroAcquire. The platform rebranded as it climbed upmarket, and most bootstrapped and funded software founders now sell here. Andrew Gazdecki has run it since 2019.
The numbers hold up. Over $500M closed across more than 2,000 acquisitions and more than 500,000 registered buyers, sitting on $2 billion-plus in verified funds.
Curation is the whole personality of the place, as only about 45% of submissions go live. You also get M&A help, legal support, and escrow, plus metric verification through Stripe and Google Analytics, and deals usually close in around 90 days.
Pocket one figure before you price your own exit. Recent data put the typical SaaS sale near a 3.9x profit multiple.
The monthly buyer fee draws complaints, but I read it as a feature. The paywall filters out tire-kickers and tilts the room toward serious money. For real revenue and a clean exit in front of a deep pool of buyers, Acquire is the pick.
4. Quiet Light
Best for E-commerce and Amazon FBA Brands
Some deals get big and messy enough that you want a real brokerage in your corner. For e-commerce and FBA, Quiet Light is the name. Mark Daoust founded it in 2006, and the firm has guided more than $1 billion in exits.
The deal range runs from about $250,000 up past $25 million. The advisors are the real reason to pick it. Every one of them has built, bought, or sold an online business, so they catch what generalists miss.
They know how FBA inventory bends a valuation, when to talk SDE instead of EBITDA, and how to dress a Shopify or DTC brand to command a higher multiple.
The commission is tiered and fair, opening at 10% under a million and sliding toward 3% on the largest deals. A brokerage will vet you first, and anything under roughly $250,000 is not worth their time or yours.
For a serious ecommerce or FBA exit, the hands-on work earns its keep.
5. Adult Site Broker
Best for Adult Sites and Businesses
The adult industry has its own economy, and selling an adult site on a mainstream marketplace almost always flops. That’s because the generalist platforms have no adult buyers, and many don’t accept adult entertainment industry sites. Also, the adult category has specific problems these platforms were never built for: discretion, payment processing, content licensing, 2257 records, and shifting regulation.
Adult Site Broker was built for that exact gap, and it owns the category. Bruce Friedman runs it, with more than 25 years in the space. The firm has closed over 500 sales with a 98% client satisfaction rate.
The coverage spans the whole adult market: tube sites, cam sites, fan and creator platforms, OnlyFans agencies, paysites, dating sites, and even the newer AI-girlfriend sites. Deals move through blind listings and NDAs, in front of a vetted list of more than 9,000 buyers, with secure escrow on both ends.
In a business where one careless disclosure kills a deal, discretion is the product. The firm takes properties valued at $50,000 and up, with commission scaled to deal size.
For anything in the adult space, skip the generalist brokers and marketplaces and go straight here. The buyers are real, the industry trusts the man, and the process fits how the niche actually works. You can start with a free, confidential valuation.
How To Pick the Right Place to Buy or Sell an Internet Business
Match the venue to the asset, and the choice gets easy. Blog or starter site? Flippa, for the reach.
Small SaaS under $100K? TrustMRR, because verified revenue closes faster.
A startup with real traction? Acquire.com has the buyers.
Six or seven figures of e-commerce or FBA? Quiet Light gets you the most.
Adult business? Skip the generalists and call a specialist.
One more play worth knowing. Plenty of seasoned sellers run two or three of these at once to start a bidding war. Check the exclusivity terms first, because full-service brokers usually want to be your only option.
Common Questions
Where is the best place to sell an internet business?
Whichever one fits the asset. Content and starter sites do well on Flippa. Small SaaS belongs on TrustMRR. Scaling startups go to Acquire.com, ecommerce and FBA to Quiet Light, and adult businesses to Adult Site Broker.
What do brokers and marketplaces charge?
Self-service marketplaces usually take 3% to 10% when the deal closes. Full-service brokers open around 10% on smaller sales and slide toward 3% once you reach the millions.
Where do I sell an adult website?
With a specialist broker, not a general marketplace. The mainstream platforms lack adult buyers and the compliance know-how. Adult Site Broker is the established name, handling adult sites and companies confidentially from $50,000 and up.
Should I choose a marketplace or a broker?
Go with a marketplace when the deal is small and clean, and you can run your own diligence. Go with a broker when the deal is bigger or messier, and you want a pro running the negotiation.
Conclusion
There is no single best place to sell an internet business. There is only the best place for your business.
Pick the marketplace that already owns your category, and you start ahead. Flippa for content and starter sites. TrustMRR for small SaaS. Acquire.com for scaling startups. Quiet Light for e-commerce and FBA. Adult Site Broker for anything in the adult space.
Get that one choice right and the rest gets easier. The right buyers show up, the offers come in stronger, and the deal closes without the drama. Start where your buyers already are.