Paris Hilton turned her Beverly Hills mansion into an ADHD carnival last month, and the guest list included many names you’ve probably never heard of. UNSTOPPABLE, billed as a first-of-its-kind ADHD creator summit, gathered more than 200 neurodivergent creators at Slivington Manor, according to organizers, with a combined reach of over 500 million. The day mixed expert panels with a ball pit, a giant slide, a bouncy castle, and alpacas, and the guests included Lizzo, Miranda Cosgrove, Whitney Cummings, Haley Baylee, Rebecca Zamolo, and “Love on the Spectrum” star Tanner Smith.

Hilton, whose nonprofit 11:11 Media Impact produced the summit with Loop Earplugs presenting, said she wanted a place for people with ADHD who weren’t seeing themselves represented. “I just wanted Unstoppable to be the kind of place that I wish I had growing up,” she explained. She was diagnosed as an adult, but only began speaking about it publicly in 2024. “I spent so much of my life masking my ADHD,” she said.

The setting was perfect for the event. A bubble-gum pink tennis court became the conference stage, and attendees moved through sensory zones at their own pace, with art and bedazzling stations and a closing sound bath in Hilton’s pool. Programming came from Understood.org, the Jed Foundation, and Weill Cornell Medicine’s Dr. Conor Liston, with a closing fireside chat featuring Hilton, Spin Master’s Anton Rabie, and alice + olivia founder Stacey Bendet. Experts took on many ADHD myths, including that ADHD mostly affects boys, that it can be outgrown, or that screens cause it. And these myths are often shared widely on social media. A 2022 study of the 100 most popular ADHD videos on TikTok found 52 percent were misleading, and Understood.org research says neurodivergent people are nearly twice as likely to identify as creators.

Many guests learned they were invited through a direct message from Hilton. Many thought it was a scam. “Each attendee was handpicked by the host,” Fast Company reported, “who sent out online invitations directly.”

That’s the experience TikTok creator @itskatesaso had. Kate, who has about 4,000 followers, posted a video about her experience at the event and meeting Hilton, and in a reply to a commenter she wrote, “I can’t even explain adequately how kind she was. And so real.” She added about Hilton’s husband, “Her husband too — they are wonderful people.” According to Kate, Hilton knew her name, said she’d seen her posts, and told her what an incredible mom she is. The fact that Hilton even knew who she was shows how unique this experience was for attendees.

It’s also surprising that Kate was invited, because creator events often run on follower counts. Hilton’s version seemed to be less about reach than community. The fact that attendees were personally invited, and in some cases personally recognized, helps explain why guests described crying during the afternoon story-sharing session. “That was one of my favorite parts of the day,” Hilton said. “It made me cry hearing those stories.”

It wasn’t only a party. Loop, which co-designed a limited-edition earplug with Hilton, guaranteed a minimum $150,000 contribution through its October campaign to support 11:11’s neurodiversity work. Other partners included Hilton Hotels, United Talent Agency, Kinetic Sand, and JBL, and sponsors supplied swag like wireless earbuds and eye masks. Understood.org also participated, and plans a public service announcement with The Mental Health Coalition featuring creators discussing their experiences.

Hilton’s nonprofit works on more than ADHD. It’s also behind advocacy to end institutional child abuse in the troubled teen industry and to combat nonconsensual intimate imagery, including AI deepfakes, issues that touch creators across the platform economy, including OnlyFans. At the summit, Hilton, a survivor of an allegedly abusive Utah boarding school, said many girls sent to such places were simply struggling with undiagnosed ADHD.

As the night wound down, guests floated in her pool to the sound of flutes and singing bowls. “I cannot wait for next year,” Hilton said. “I want to go even bigger.” If it does, will the guest list keep room for the creator with 4,000 followers?