Two high-profile athletes have picked the same OnlyFans rival. Swiss footballer Alisha Lehmann, 27, and former WNBA guard Kysre Gondrezick, 28, have both launched pages on Fanvue, the London-based, AI-powered subscription platform. Their arrivals put Fanvue athletes in direct comparison with OnlyFans’ official athlete program, which has spent the past year signing sports names of its own.
Lehmann is the bigger name. She made her senior debut for Switzerland at 17, has 65 caps, won Serie A with Juventus in 2024-25, and signed a 2.5-year contract with Leicester City in January. But that’s just her athletic credentials. She also has more than 16 million Instagram followers, and already has paid sponsorships including Tezenis Underwear. She decided to join Fanvue and promises “high-quality photos, candid moments and storytelling,” with subscriptions starting around $8 a month. Why did she decide to join the platform now? “Alisha is thinking strategically about her future,” said Fanvue co-founder Will Monange.
Gondrezick’s path to Fanvue is different. The No. 4 overall pick in the 2021 WNBA draft by the Indiana Fever, she was waived in January 2022, later released from Chicago Sky camp, and is still recovering from a ruptured Achilles while working toward a comeback. But she didn’t only focus on athletics. She’s built a fashion profile, attended New York Fashion Week and the 2024 Victoria’s Secret Fashion Show, and in 2025 became the first Black professional female athlete named a Playboy Playmate. She launched her Fanvue page after a spicy teaser she posted on social media, and the page offers “exclusive lifestyle content,” behind-the-scenes access, and content on fashion, beauty, training, and wellness. “I’m excited to partner with Fanvue, exclusively sharing vulnerability and authenticity on my own terms,” she said after the launch. She also said the anticipation brought “slander, harassment, threats” and speculation.
While these two seem to be the foundation of Fanvue’s athletic platform, OnlyFans has poured money into growing theirs. OnlyFans runs a sports tier of roughly 285 athletes, with a non-explicit focus on workouts, training, and behind-the-scenes content. The platform has signed official partnerships, including with WNBA guard Erica Wheeler, the first WNBA player to have a corporate deal with the platform. French freesurfer Maud Le Car joined the same program, ultrarunner Camille Herron has said she’s essentially sponsoring herself, and Paralympian Catarina Guimaraes signed a reported $25,000 annual deal to post safe-for-work content and promote the platform’s sports tier. An OnlyFans spokesperson said the company “loves working with athlete creators” building new revenue streams.
Fanvue’s athlete push doesn’t seem as formal as OnlyFans. Both Lehmann and Gondrezick appear on Fanvue’s homepage as featured creators, with 15.9 million and 600,000 followers listed, and Fanvue reportedly signed Lehmann as a creator partner in early 2026. The deal terms haven’t been disclosed. Neither the press releases nor the reporting say whether the athletes are paid for joining or promoting the site, so it isn’t clear whether it’s a sponsorship like OnlyFans’ or a standard creator page.
The rules for each platform are different, too. Both platforms keep 20 percent of creator earnings (Fanvue allows creators to keep 85% for the first year, then it goes to an 80/20 split). But Fanvue explicitly allows AI-generated creators and categorizes them as verified accounts, as long as the AI is disclosed, according to platform guides. OnlyFans recent update says AI content must clearly feature the verified creator, and bans wholly AI accounts. Sacra analysis cited by one comparison estimates AI personas make up about 15 percent of Fanvue’s revenue. Fanvue also allows explicit content when properly labeled, though reviews describe it as a mainstream platform that isn’t adult-only. Neither Fanvue athlete has said what her page will include beyond lifestyle content, and OnlyFans athletes vary greatly on the type (and spice level) of their content.
But regardless of which platform athletes join, they are likely making a strategic decision. Lehmann’s announcement points out that playing careers are finite and that fans can become recurring income she controls. Gondrezick describes “building a multidimensional brand.” That’s a similar pitch that OnlyFans makes to its athletes. That’s why the athletes are so willing to make the leap to content creation. The difference is the wrapper. OnlyFans offers an official program with a defined non-explicit lane, while Fanvue offers headline names and an AI-heavy toolbox.
For athletes, the question may come down to who’s paying for the attention and what else the platform is selling. If OnlyFans has the structure and Fanvue has the AI, which one actually builds a career that outlasts the final whistle? I guess we’ll find out.